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Product Launch - UK: Lucas Bols' Bols Foam

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Lucas Bols has launched Bols Foam in the UK.

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Category - Liqueurs, foam

Available - From this week

Location - UK, initially in the on-trade, although expected to launch in off-trade at a later date. The product is already available in Belgium and Italy

Price - GBP12 (US$19.60) per 20cl bottle

Distribution - Maxxium UK

The liquid contains a patented ingredient made up of sucrose and fatty acids, which, together with a specially-designed nozzle, turns the liqueur into flavoured, alcoholic foam instantly. Profit margins are high, according to Maxxium, with 20cl of liqueur able to produce two litres-worth of foam.

Designed primarily for cocktails, the range has been launched with six initial flavours:  Bols Banana, Bols Blue, Bols Crème de Cassis, Bols Amaretto, Bols Peppermint and Bols Cacao White. More flavours could be added in the future, the group said.

"The launch of Bols Foam makes molecular mixology accessible to all," said the Bols Bartending Academy’s global ambassador and head trainer, Rob Rademaker.


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