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The London Wine Fair (LWF) has unveiled what it claims is the largest and most varied collection of masterclasses and briefings in the event’s 35-year history.

The London Wine Fair takes place next month

The London Wine Fair takes place next month

The three-day trade fair, set to take place at London’s Olympia between 18 and 20 May, will include around 100 presentations from organisations including the IWSR, Wine Intelligence and HM Revenue & Customs. Among the seminars will be an "Insider’s Guide to Penetrating the US Marketplace", featuring panellists from BeverageTradeNetwork, wine importer MHW and marketing business Bevology Inc, held on 20 May.

Meanwhile, Tim Atkin MW will chair an industry briefing on successful consumer engagement on 18 May, featuring contributions from Bottle Apostle manager Christopher Sherwood, Lidl consultant Richard Bampfield MW, Vinoteca founder Brett Woonton and Emma Shaw, head of commercial operations at Oddbins.

For more details of events and timings, click here.


Sectors: Wine

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