The London Wine Fair takes place in June next year

The London Wine Fair takes place in June next year

The revamped London Wine Fair has reported “a decidedly positive response” for 2014 signups, as it prepares to move back to Central London with a reduced remit.

The event, which is dropping the “International” from its name, will take place from 2-4 June next year in Olympia, and organisers said today (11 July) bookings so far have been swift. Out of the 35 UK agents and importers given priority booking access on Friday, 32 had signed up within 20 minutes, organisers said.

Show director Ross Carter said: “To have over 90% of bookings within minutes for phase one is unprecedented; we would normally expect this process to take four to five months, so we see this as a massive endorsement for next year’s event.”

Companies that have booked include Bancroft, Codorniu, Concha Y Toro, DGB, John E Fells, Kingsland and Treasury Wine Estates, Carter said.

Bookings for the event will take place in stages corresponding to the layout of the 2014 show. Olympia's West Hall and National Hall are for UK agents and importers, while the Central Hall is for generic bodies and the Balcony of the National Hall for 'Bulk' and 'Boutique' sections.

This year's show, which was held in ExCel in London's Docklands area, saw visitor numbers drop year-on-year as organisers said it was "the most challenging show to date".