The London Wine Fair is moving to Olympia in London next year

The London Wine Fair is moving to Olympia in London next year

The organiser of the London International Wine Fair has outlined plans to reduce the scope of the event in 2014, and to switch venue from ExCeL to Olympia.

The London Wine Fair, as the exhibition will be known as from next year, will take place at London’s Olympia exhibition hall, event organiser Brintex said today (7 May). The move will be backed by a marked fall in exhibiting costs.

As well as a change of name and venue, next year’s event will feature areas dedicated to bulk wine and to boutique wine. Those looking to exhibit in the boutique area will pay around GBP1,000 (US$1,560) per stand. Overall, charges per square meter will fall by around 20% to 25% on the prices charged in 2012, with double-decker stands and overhead banners being withdrawn as options.

“We have listened to both current and past exhibitors and also our visitor audience and the majority consensus is that [Olympia] will be a better venue,” said event director Ross Carter. “Olympia will allow for the reduction in costs we have outlined and also faster travel times for exhibitors and visitors. We will partner with leading local restaurants, bars and venues to provide entertaining choices to both exhibitor and visitor.”

Carter said that he hopes many exhibitors absent from this year’s event will return in 2014, including Mentzendorff, Liberty Wines, Bibendum, Enotria and Ehrmanns.

The London Wine Fair will take place over three days in the week commencing 2 June 2014.