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The amount of space given over to spirits producers at the London International Wine & Spirits Fair will double next year.

The annual event, spread over three days in May, will also see the 'Spirits Quarter' move its location in the hall to the east end. The LIWSF is held at ExCel in London.

To back the move, Marc Charles has been appointed as spirits ambassador for the event. Charles is currently managing director of consultancy Drinks Brands International and also spent six years as sales and trade marketing director for Pernod Ricard UK.

"Feedback from spirits participants at LIWSF 2006 was positive," said James Murray, show director, yesterday (14 December). "With a refreshed Spirits Quarter and Marc on board to work alongside us we are confident that the LIWSF will become one of the most effective exhibitions for the global spirits industry."

Next year's LIWSF will take place between 22 and 24 May.


Sectors: Spirits, Wine

Companies: Pernod Ricard, Ricard

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