, announced that it has filed with the Securities and Exchange Commission a registration statement relating to a proposed initial public offering of approximately 3,000,000 shares of common stock and 1,500,000 warrants. The company presently contemplates offering 1,500,000 units, each consisting of two shares of common stock and one warrant, at a proposed initial public offering price of $23.10 per unit ($11.50 per share of common stock and $0.10 per warrant) to be underwritten by Dirks & Company, Inc., which is serving as the representative of the underwriters for the proposed public offering.A written prospectus relating to the offering may be obtained from Dirks & Company, Inc. at 520 Madison Ave, New York, New York, is developing an online exchange focusing on integrating producers, retailers and consumers in the highly fragmented alcohol and entertainment beverage industry. The company, through its affiliate network, also offers consumers access to wine, champagne, spirits and accessories through its Web site,