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MORE, a B2B and B2C Internet wine, liquor and lifestyles content site, today announced the appointment of Barry L. Grieff as Chief Executive Officer.

Mr. Grieff has an extensive background in marketing and in the entertainment business, including music, publishing, and interactive media. In his career, Mr. Grieff has been involved in the founding three companies, including Promotional Concept Group, an affiliate of the Interpublic Group of Companies, Inc., and Intravision, Inc., a marketing and participatory entertainment company. In his role he helped create the concept, develop the business plan as well as raise seed money. He has held senior management positions with Broadway Video Entertainment, an entertainment and talent management company; ABC Records; A&M Records; Citylights Records, his own private label distributed by Columbia Records; National Lampoon Magazine; and Rolling Stone Magazine.

Announcing the appointment, Gail Zelitzky, Chairman of, said, "We are thrilled to have an executive of this caliber join the management team to carry out our business plan to be the leading site to integrate the retail, distribution and wholesale segments of the beverage industry. Mr. Grieff's proven track record launching new companies along with his extensive marketing experience and leadership will be invaluable to our success."

About, formerly known as Liquor by Wire, is developing an online exchange focusing on integrating producers, retailers and consumers in the highly fragmented prestige alcohol and entertainment beverage industry. The company also offers consumers direct access to wine, champagne, spirits and accessories through its Web site,, as well as proprietary lifestyles content.'s affiliate network provides direct delivery to thirty-nine states and over forty countries.

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