News

GLOBAL: Liquid water enhancers ripe for expansion - research

Most popular

just-drinks meets Beam Suntory CEO Albert Baladi

just-drinks speaks to Beam Suntory CEO - Part II

What does the future hold for Champagne? - Focus

Lift our heads out of our drinks - Trends

The just-drinks analyst returns

MORE

The UK will be the next market for liquid water enhancer producers to target after the super-concentrated syrups grew US volumes last year by 85%, a new report has claimed.

//i2.aroq.com/1/mio.png

US consumption in 2013 rose to 700m litres to take 10% of the dilutable concentrates and powders market, according to Zenith International today (20 February). By the end of last year, the US liquid water enhancer sector was worth US$412m.

Zenith said Western Europe, led by the UK, now has the greatest potential for expansion in the category.

“There is no reason why this should not become a US$1bn international market by 2015, with launches in at least ten other countries this year,” said Zenith chairman Richard Hall. “A year ago, we predicted 50 product variants would be available in Europe by the end of 2014 and that could well be exceeded.”

The liquid water enhancer category was created in March 2011 with the launch of Kraft Foods' MiO. Since then, the Coca-Cola Co has launched its own versions, including Dasani Drops in 2012 and Minute Maid Drops this month.


Related Content

Alkaline water heading for the mainstream in 2019 - NPD trends

Alkaline water heading for the mainstream in 2019 - NPD trends...

William Grant & Sons changes Ailsa Bay Scotch whisky liquid in brand overhaul

William Grant & Sons changes Ailsa Bay Scotch whisky liquid in brand overhaul...

Research in Focus - Liquid Water Enhancers: Unclear Positioning Causes Challenge for Manufacturers

Research in Focus - Liquid Water Enhancers: Unclear Positioning Causes Challenge for Manufacturers...

How can mineral water keep pace with its bottled water competition? - Comment

How can mineral water keep pace with its bottled water competition? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?