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Lion extends Corona Extra deal with Anheuser-Busch InBev

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Lion is to continue to distribute Corona Extra in Australia after extending a deal with Anheuser-Busch InBev.

Corona Extra was bought by A-B InBev in 2013

Corona Extra was bought by A-B InBev in 2013

The brewer, which took on the imported Mexican beer in 2012, said the new deal ensures it remains the exclusive distribution partner for Corona Extra across the country. A spokesperson for Lion told just-drinks that no details on the extension period and value were being disclosed.

Lion Australia MD James Brindley said: "Corona is a favourite beer for many adult Australians and we are excited that this much-loved brand will continue to be part of Lion’s portfolio of great brands."

A-B InBev took global control of Corona, outside of the US, when it acquired Mexico's Grupo Modelo for US$20bn in June 2013. Since then, the Budweiser brewer has been looking at Corona's distribution contracts around the world as it aims to make Corona one of its key global brands.


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