US: Light beer woes remain, but craft hits new high in 2012 - figures
Light beer continues to struggle in the US, but the overall beer market in the country delivered increases in sales by both value and volume last year, according to recent research.
The 2013 Beer Handbook, published this week by Beverage Information Group, has found that the beer market halted a three-year downturn last year, thanks primarily to rising demand among consumers for higher-priced brews. Total volumes in the US rose by 0.8% year-on-year in 2012, hitting 2.9bn 2.25-gallon cases.
While light beer benefited from NPD in the country, the segment fell in value and volume in 2012 for the fourth consecutive year. The super-premium & premium sector increased by 1.6%, while craft beer recorded its biggest rise in a decade, jumping by 13.7% to 185.2m 2.25-gallon cases.
Imported beers rose by 1%.
“Although the beer industry saw positive changes in 2012, challenges still remain,” warned Beverage Information Group. “The beer industry will still see increases in the higher-priced categories such as super-premium, craft and imported beer. It remains to be seen if these gains will help the beer industry maintain 2012's positive direction.”
Earlier today (31 October), Anheuser-Busch InBev posted that its sales volumes in North America in the first nine months of this year fell by 2.8%.
As we start our annual series of management briefings that focus on environmental sustainability, Ben Cooper looks at the importance of integrating the issue into all aspect of a company's operations ...
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot of room for self-governance. Partial autonomy is granted,...
In the second part of this month's management briefing, which shines the light on the importance of environmental sustainability in the brewing industry, Ben Cooper considers the impact of stakeholder...
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
In the third part of this month's management briefing, Ben Cooper reviews the environmental sustainability of three of the world's biggest brewers: Anheuser-Busch InBev, Carlsberg and Diageo....
InBev Italia’s strategy for the forecast period will be to continue its occasion-based marketing, and to promote its products. The company will concentrate its efforts on meeting consumers’ expectatio...
As just-drinks publishes its latest on-trend report, which focuses on the craft beer sub-category, Larry Nelson ponders the future for the segment in its biggest market, the US....
Inbev will continue to focus on premiumisation, adding value and Increasing its channel coverage over the forecast period. The company will continue to invest heavily in marketing support and new prod...
- Is Diageo on the Brink of a Brain Drain?
- SABMiller edges Diageo as beer trumps spirits
- Comment - Heineken's move for Pivovarna Lasko
- Will Keurig Kold come to Coca-Cola Co's Rescue?
- Focus - SABMiller's FY Sales Performance by Region
- Rémy Cointreau eyes recovery after Q4 bounceback
- Chateau Bastor-Lamontagne's So Sauternes
- Bacardi cuts jobs at Global Brands unit
- Carlsberg exec joins Diageo as Africa chief steps
- Diageo targets Millennials with DeLeon ads