Lidl's wine sales now account for 4% of the total UK off-trade, according to the German-headquartered supermarket chain.
The Lidl supermarket chain said today its wine sales account for 4% of the total UK off-trade
The company's annual wine sales in the country for the 12 months to the end of February jumped by 41.44% on the corresponding period a year earlier, to GBP205m (US$318m). Earlier today, a spokesperson for Lidl told just-drinks: "This has resulted in our wine now accounting for 4% of the UK off-trade wine sector."
Lidl is expected to launch a new range of French wines from 3 September. The range comprises 40 wines from regions such as Bordeaux, Burgundy, Alsace, the Loire and Rhone Valley as well as Jura and Savoie. Prices per bottle will range from GBP4.99 to GBP16.99.
Ben Hulme, head of beers, wines and spirits said: "We ... hope that people who may have not considered shopping at Lidl for their wine will think again."
Last month, Lidl claimed that shipments of Scotch whisky to its stores outside the UK topped GBP100m in its fiscal-2014.
Sectors: Wine
