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Les Vignobles Foncalieu L’Instant Sud wine range - Product Launch

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Les Vignobles Foncalieu L'Instant Sud

Les Vignobles Foncalieu L’Instant Sud wine range

Les Vignobles Foncalieu L’Instant Sud wine range

Category - Wine, France, Languedoc

Available - From this month

Location - UK, other markets to follow. Aimed predominantly at on-premise

Price - RRP of GBP8.99 (US$11.90) per 75cl bottle

Languedoc wine cooperative Les Vignobles Foncalieu has readied the launch of three new wines in the UK under the L'Instant Sud brand. The range comprises three blends - a Chardonnay Viognier (12.5% abv), a Pinot Syrah Rose (12% abv) and a Syrah Cabernet Sauvignon (13% abv).

"We have developed this range to appeal to consumers looking for easy-drinking, good quality wines that are reasonably priced," said Marie-Annick Consola, UK/Ireland sales manager for Les Vignobles Foncalieu.

The cooperative will support the launch with POS as well as a scratchcard-based activation featuring tote bags and sun hats as prizes. The top prize is a trip to the wine region.

Les Vignobles Foncalieu fights "old-fashioned" industry with premium jump – Click here for a just-drinks focus

Show the press release

Languedoc based, les Vignobles Foncalieu, has created a new range of wines - L'Instant Sud.  Featuring a white, a rosé and a red, the range has been designed to encapsulate the way of life in Southern France. These three new wines pay tribute to the Languedoc Roussillon terroir, land and way of tasting.
 
The range includes:
· L'Instant Sud Chardonnay Viognier – 60% Chardonnay, 40% Viognier
· L'Instant Sud Pinot Syrah Rosé – 70% Pinot Noir, 30% Syrah
· L'Instant Sud Syrah Cabernet Sauvignon– 50% Syrah, 50% Cabernet Sauvignon
 
Comments Marie-Annick Consola, UK/Ireland Sales Manager for Les Vignobles Foncalieu, "We have developed this range to appeal to consumers looking for easy-drinking, good quality wines that are reasonably priced. Each bottle features a colourful label with illustrations that depict the sunshine and spirit of the South of France.
 
"These wines are aimed predominantly at the off-trade, including the independent sector, and to accompany the launch, we are offering retailers a L'Instant Sud kit.  Along with POS, this includes the mechanics to run an instant win draw for customers with scratch cards and prizes including tote bags and sun hats. We will also be encouraging consumers to post their #INSTANTSUD images on our Facebook page for a chance to win a trip to the Languedoc."
 
Each of the wines has an RRP of £8.99

Original source: Company Release


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