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Leelex's Portobello Road Local Heroes No. 2 gin - Product Launch

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Leelex's Portobello Road Local Heroes No. 2 gin 

Local Heroes No. 2 was made in collaboration with MasterChef Italia judge Carlo Cracco and Filippo Sisti

Local Heroes No. 2 was made in collaboration with MasterChef Italia judge Carlo Cracco and Filippo Sisti

Category - Gin, 42% abv

Available - From 11 September

Location - Italy, via Onestigroup

Price - RRP EUR35 (US$39)

UK-based Leelex has created a second 'Local Heroes' expression of its Portobello Road gin, this time set for launch only in Italy.

Local Heroes No. 2 was made in collaboration with MasterChef Italia judge Carlo Cracco and Filippo Sisti, the head bartender of  Milan restaurant & cocktail bar Carlo e Camilla in Segheria. 

The concept of Local Heroes was created to celebrate a particular market where the gin is present, by partnering with a 'local hero'. The first edition was a collaboration with Brett Graham, owner and head chef at The Ledbury, London.

Botanicals in Local Heroes No. 2 include mango skin, timut peppercorn, selim pepper and dill. 

"We introduced our brand to the Italian market only two years ago and we have already seen very positive growth since it's launch there," said Tom Coates, brand director at Portobello Road Gin. "We're looking forward to increasing awareness of the core brand in Italy with the launch of the Local Heroes No. 2 edition."

The launch is limited to 1,000 bottles. 

Earlier this year, Leelex announced plans to build a "multi-million pound" distillery as it looks to bring production of its Portobello Road gin brand in-house. 


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