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Leelex's Portobello Road Gin Navy Strength – Product Launch

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Portobello Road Gin Navy Strength 

Leelexs Portobello Road Gin Navy Strength

Leelex's Portobello Road Gin Navy Strength

Category - Gin, Navy Strength, 57.1% abv

Available - From July

Location - UK, via Mangrove

Price - GBP26 (US$34.30) per 50cl bottle

UK-based Leelex has added a second core expression to its Portobello Road Gin range.

Navy Strength is made with the addition of English sea salt, the company said. The latest expression joins the original 171 London Dry Gin, which was launched in 2011.

The 57.1% abv edition is distilled with English-grown wheat and the Portobello Road Gin's nine botanicals, before the addition of sea salt at the end of the distillation process, the company said.

"Introducing a navy strength blend to our core product range was a natural next step," said brand co-founder and director Jake Burger. "The heritage of gin is woven into the fabric of Portobello Road Gin and our visitor experience, The Ginstitute, and likewise the relationship between gin and the Royal Navy is an integral part of the spirit's history.

"Myself and my fellow founders of Portobello Road Gin come from a bar background and still operate several bars across the UK. As such, Portobello Road Gin Navy Strength is designed with bartenders and mixability in mind."

Global gin volumes, excluding low-priced expressions, are expected to move up from 32.4m cases in 2016 to nearly 40m cases in 2021, according to a just-drinks/IWSR report. 

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