ItsWine.com, one of the UK pioneers of wine over the web, has been joined by a leading figure from the wine trade. Rodney Kearns, who has over 30 years' experience in wine buying, joins the company as Head of Wine Buying and Trade Director. Edward Mills, founder and Managing Director of ItsWine.com, said: "Rodney is a key addition to the ItsWine.com team. Our reputation for being a trendsetter and leader is attracting interest from top-flight people. This enabling us to choose from the very best and most experienced people from the traditional bricks and mortar wine trade to help us make ItsWine.com the premier source for quality wine on the Web."

Rodney Kearns' wine buying experience includes over eight years as the Purchasing Director at Majestic Wine Warehouses. Rodney Kearns commented:

"ItsWine.com embodies everything that a wine lover is looking for when
buying wine. Plenty of information on each wine. An easy to use
website... A wide selection of quality wines... And rapid, efficient
delivery to the customer's doorstep... I am particularly impressed with the option for customers to put together their own selection of wines so that they can create an order of six or twelve bottles of different wines. As a wine lover, this really excites me as one can experiment and try different wines without having to buy half or even a whole case of each. I will be extending the present range on the website with some of the really exciting new wines that are appearing from around the world to create a balanced and comprehensive selection of the best wines currently available. Plus finding some unusual items to add to the gift range for special occasions.

"I am really excited by the opportunity that this web-based operation
provides. The big chains have to buy in bulk to provide stock for all
their stores. This leads to a narrowing of choice as not all vineyards can produce in such volumes. For ItsWine.com, I am sourcing wine in smaller amounts from vineyards that produce excellent wines but in small quantities. This opens up a whole new range of wines that will make ItsWine.com the place to visit regularly for wines that are slightly more unusual and produced in limited quantities by the smaller, traditional estates that value quality over quantity."

ItsWine.com's prices for wines start at £3.49 per bottle and customers can make their own selections of wines to fill six or twelve bottle cases. Each case costs £4.99 for delivery to any address in the UK. Single bottles are available from ItsWine.com's popular gift selection, which are delivered with a personal message of up to 50 words. All major credit cards are accepted and the company operates a secure site for payment over the web or card details can be provided over the phone if customers prefer.

For further details, please check out the company's website at www.ItsWine.com or phone +44 (0)1296 682600.