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CANADA: Leading Brands adds to TrueBlue range

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Canadian drinks group Leading Brands has added to its TrueBlue range, with the launch of Blueberry-Blackberry juice cocktail in both the US and Canadian markets.

"Blackberries are high in antioxidant activity and a wonderful match with the healthy great taste of Trueblue Blueberry," said Joanne Saunders, vice-president of marketing at Leading Brands. "This now brings the Trueblue flavour count to six when the Blueberry-Blackberry is added to the original line-up of Blueberry, Blueberry-Pomegranate, Blueberry-Cranberry, Blueberry-Raspberry and Blueberry-Iced Green Tea.

"A wider selection of flavours not only draws more consumers to our brand but also increases the awareness of the brand in the eyes of our customers and raises the profile of the brand in the retail grocery industry generally."

The new variant is available in 64 oz (1.89 litre) and 16 oz (473 ml) sizes.


Sectors: Soft drinks

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