The ads run from this month

The ads run from this month

Champagne house Laurent-Perrier is to highlight its long-standing partnerships with some of London's top restaurants and hotels in a new European marketing campaign for Cuvée Rosé.

Adverts in lifestyle magazines and newspapers are to feature endorsements from The Ritz London, The Dorchester and Michel Roux Jr.'s Le Gavroche, the company said. The 'Chosen by...' ads run from this month and will be supported by PR, in-store, on-trade promotions, digital and social media as well a new Christmas gift-box.

Daniel Brennan, head of marketing at Champagne Laurent-Perrier UK, said: "The campaign reassures Champagne consumers to acknowledge the endorsement of the UK's finest restaurants and hotels. [It] highlights Laurent-Perrier's gastronomy credentials and reinforces its heritage and prestigious associations."

In June, Laurent-Perrier's CFO announced he was to step down after less than six months in the job.