The competition winners will spend the night inside the Coca-Cola Christmas truck, along with a working fireplace

The competition winners will spend the night inside the Coca-Cola Christmas truck, along with a working fireplace

The UK arm of The Coca-Cola Co has partnered with LateRooms.com for a marketing activation in the country in the run-up to Christmas.

Coca-Cola GB said earlier today that the arrangement with the online accommodation site comprises a competition offering two UK consumers an overnight stay inside the Coca-Cola Christmas truck. The vehicle, which appears in this year's Coca-Cola TV ad, will appear as a hotel listing on LateRooms.com.

Consumers will be entered into a draw by finding the unique listing page, before 8 December, then explaining why they deserve to win the prize. The two winners will enjoy "the ultimate Christmas sleepover" in the truck on the night of 15 December.

The vehicle will be kept warm by "a working fireplace".

"It's no secret that our much-loved Christmas truck holds a special place in the heart of our fans," said Coca-Cola GB marketing director Aedamar Howlett. "We can't wait to invite one lucky pair for the ultimate Christmas sleepover."

Research last week claimed that Coca-Cola's latest Christmas ad in the UK has been the most engaging with viewers, ahead of the festive season.

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