INDIA: Late Monsoon Rains In India Edges Up Soft Drink Consumption.
The rainy season, which usually sets in from July brings little cheer to soft drink manufacturers. But in most parts of India this year's rainfall arrived as late as October and soft drink consumption has increased by 15% to 20% compared with previous year's monsoon season consumption. Traditionally seasonal sales in soft drinks decline overall by 30% to 40% compared with the prime season (April to July). But daily case sales this year in the Southern Indian city of Coimbatore have averaged 3,000 cases of 300ml bottles when usually the average for the same period is 2,000 cases.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery