News

INDIA: Late Monsoon Rains In India Edges Up Soft Drink Consumption.

Most popular

Hard coffee founder details Diageo lessons

The just-drinks Analyst returns

How will Diageo change Cuban rum?

The just-drinks Analyst returns

Interview - Treasury CEO Mike Clarke - Part I

MORE

The rainy season, which usually sets in from July brings little cheer to soft drink manufacturers. But in most parts of India this year's rainfall arrived as late as October and soft drink consumption has increased by 15% to 20% compared with previous year's monsoon season consumption.

Traditionally seasonal sales in soft drinks decline overall by 30% to 40% compared with the prime season (April to July). But daily case sales this year in the Southern Indian city of Coimbatore have averaged 3,000 cases of 300ml bottles when usually the average for the same period is 2,000 cases.

Although no official figures are available from Coca-Cola and Pepsi in India it is usual for both cola giants to offload their excess stocks during the monsoon season with promotional schemes such as free drinks with newspaper coupons, 2 for 1 offers, reduced wholesale prices and combination offers.

According to figures from the Coimbatore Bottling Co the smaller soft drink companies have also seen similar growth and retail prices continue to remain stable.


Companies: PepsiCo

Related Content

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment...

How soft drinks can tap into meal delivery revolution - Comment

How soft drinks can tap into meal delivery revolution - Comment...

Why the coffee-consumption trend offers a sparkling future for juice - Comment

Why the coffee-consumption trend offers a sparkling future for juice - Comment...

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?