After seeing an increase in sales of single malt whisky in recent months, UK supermarket chain Tesco is to start stocking the 'original cask strength' Laphroaig Single Islay Malt.

Spokesman for Tesco Alan Beardsley said: "Single malts have had the reputation for being a hobby for dyed in the wool Scotch lover, while the rest of us just enjoy a nip at Christmas."

"But there are signs that these wonderful Scottish drinks are now finding a wider audience and we think the time is right to raise their profile in the store even further," he added.

Commenting on the 'original cask strength' Laphroaig single malt Beardsley said: "The point of the drink is not its strength, but its extraordinary depth of flavour. It's to be sampled with care and appreciation."

Claiming to be the "most challenging" single malt Scotch whisky in the world and the most potent spirit ever to be sold by the supermarket (57.3% volume) Tesco's retail price for the 'original cask strength' Laphroaig Single Islay Malt is £29.99 ($43.20).