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Lanson International rolls out Organic Green Label Champagne to UK

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Champagne Lanson will launch its Organic Green Label Champagne in the UK this July. 

Lansons Organic Green Label Champagne is available in Hong Kong, Germany, Austria and Scandinavia

Lanson's Organic Green Label Champagne is available in Hong Kong, Germany, Austria and Scandinavia

The product, which is already available in Hong Kong, Germany, Austria and Scandinavia, will launch in the UK market during this year's Wimbledon tennis tournament, due to start on 3 July. The product will retail for GBP45 (US$58) in the country.

Organic Green Label Champagne is made from certified organic grapes from Lanson's own vineyards in the Marne Valley around the village of Verneuil. 

The 12.5% abv Champagne will be served across bars and hospitality marquees at Wimbledon. The brand has been associated with the tennis tournament for 40 years. For the last 16, it has been the only Champagne, thanks to its status as official Champagne sponsor. 

The company also announced sponsorship of Chestertons Polo in the Park.

Earlier this year, Lanson extended further its on-premise partnership with London entertainment venue The O2. The company, which initially signed a three-year deal with the south-east London venue in early-2009, said that the new agreement will run for five years.


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