Lanson has sponsored Wimbledon since the late 1980s

Lanson has sponsored Wimbledon since the late 1980s

Lanson-BCC has unveiled tennis ball-themed jackets for its namesake Champagne as part of the company's Wimbledon sponsorship.

The yellow and pink neoprene “pouches”, which are available in selected European Travel Retail markets, resemble the balls used in the UK grand slam event and fit over a regular 75cl Lanson bottle. Yellow pouches are available with bottles of Lanson Black Label while pink pouches feature with bottles of the Rosé Label.

“In exploring ways to promote Lanson through Travel Retail, the Wimbledon link seemed an obvious choice - especially during the summer months,” Champagne Lanson export director Olivier de La Giraudiere said yesterday (2 July).

The promotion, which will run until the end of the month, is available in London City, Luton and Belfast airports through Aelia and in Heathrow, Gatwick and Manchester through World Duty Free. Nuance will run the promotion in Zurich, Arlanda, Cardiff, Glasgow and Prestwick airports. A semi-bottle format for Brut will run in World Duty Free outlets.

Wimbledon opened last Monday and will end on Sunday. Lanson has sponsored the tournament since the late 1980s.

The house is not the only wine sponsor of the tennis major. Last month, Pernod Ricard set up a virtual tennis court in London Gatwick airport to promote its Jacob's Creek brand.