UK: Langguth, Overhex in SA wine launch

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Germany's Langguth and South Africa's Overhex Wines International are to jointly launch a South African wine in the UK.

The two wine companies announced yesterday (27 June) that they would launch the Kaya range in the UK.

The range will consist of five wines - each one a blend of one of two native South African grapes, Pinotage and Chenin, and an international variety. The move into the UK follows the launch of the range in Germany recently.

The white wine in the Kaya range is a Chenin Chardonnay blend with the reds consisting of a Pinotage/Shiraz, a Pinotage/Merlot and a Pinotage/Cabernet Sauvignon. A Pinotage Rosé completes the range. All five Kaya wines will be bottled in South Africa and are expected to retail at around GBP5.99 (US$10.91).

"We began our discussions with South African wine producer Overhex last year", said Langguth's marketing manager, Frank Sahler. "Together with Overhex we have further developed Kaya to optimise the wine styles and packaging to New World wine consumers' tastes. Overhex benefits from our international distribution network, and we are able to increase our portfolio with the addition of New World brand from a major producer."

Kaya Wines International, a joint venture between Langguth and Overhex, will be responsible for the worldwide distribution of Kaya. Langguth is one of Germany's biggest producers of branded wines and Overhex is one of the largest wine producers in South Africa.

Sectors: Wine

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