News

LWF 2014: "Laggard" UK wine industry needs online sales focus - analyst

Most popular

Technology bringing tasting events closer to home

What rum needs to do to recognise its potential

How DNA testing will shape the future of drinking

A-B InBev's Craft Brew Alliance purchase - Comment

What does Brexit mean for drinks trademarks?

MORE

An industry analyst has urged wine makers to make more of digital retailing in the UK as he revealed online sales were booming.

UK online wine sales are growing

UK online wine sales are growing

Tim Wilson, MD of the Wilson Drinks Report, told just-drinks that the wine industry is a “laggard” compared to other sectors in digital, despite being “tailor-made” for online sales. He also said one-third of online sales are now made through mobile devices, giving companies more need to polish retail portals.

“The wine industry is bottom of the queue when it comes to online selling,” Wilson said yesterday (2 May) on the sidelines of the London Wine Fair. “But, in our category insights, online proves to be fantastic for wine because it can help increase the volumes sold per transaction. Also, it can be brilliant for small producers who don't want to deal with the big supermarkets.”

According to figures cited by Wilson, overall online still wine sales in Q3 last year were up by 8% compared to the year prior, while sparkling sales increased by 13%. White sales surged by 11% over the same period and rosé was up by 13%.

Online wine sales still lag those in other channels, however, with Wilson estimating they account for about 10% of the total market.

Wilson suggested retailers improve the quality of their websites for direct sales and focus on selling premium wine because figures show consumers are willing to spend more online. He said the average price per bottle sold online has increased from about GBP5 (US$8.40) in 2012 to GBP6.43. The average spend per online basket is GBP125, he added.

Last month, Accolade launched The 1853 Club, an online programme dedicated to UK sales of its Hardys brand.


Sectors: Wine

Related Content

Six of the biggest trends in online shopping - Focus

Six of the biggest trends in online shopping - Focus...

Online grocery

Online grocery "not just a channel" - Heineken's digital head...

Five ways that digital could help the Global Travel Retail consumer - Focus

Five ways that digital could help the Global Travel Retail consumer - Focus...

Retail channel integration key to future online sales wins - forecast

Retail channel integration key to future online sales wins - forecast...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?