Anheuser-Busch InBev commissioned the survey of US beer drinkers to coincide with National Lager Day, which takes place tomorrow

Anheuser-Busch InBev commissioned the survey of US beer drinkers to coincide with National Lager Day, which takes place tomorrow

Lager remains the beer style of choice for Americans, with consumers preferring it to ale by a wide margin, according to a survey carried out in the US for Anheuser-Busch (A-B).

The online survey of 984 Americans – 601 of them beer drinkers – found that they preferred lager to pale ale by a margin of two-to-one, and to IPAs and stouts by a margin of three-to-one.

When asked about serving methods, 38% said they preferred to drink beer out of a glass bottle, just ahead of beer on draught (32%).

According to IRI data, American lagers make up 75% of the beer category in the US, with A-B taking a market share of 63%.

“It’s great to see excitement for lagers reaffirmed through the survey results,” said Pete Kraemer, head brewmaster at A-B. “They are the most challenging beers to brew, but also the most rewarding.”

News of the survey comes after A-B launched the Budweiser Brewmaster Tour this autumn, with the company’s brewmasters visiting a number of cities across the US alongside a “mobile brewing experience”.

The research was carried out for A-B by KRC Research between 29 November and 1 December.