La Martiniquaises Saint James rum claims to be one of the oldest in the world

La Martiniquaise's Saint James rum claims to be one of the oldest in the world

La Martiniquaise-owned rum brand Saint James is celebrating its 250th anniversary with a global marketing campaign and a commemorative bottling.

This week, which marks the traditional end of the sugar harvest, the rhum agricole brand has been hosting a series of distillery visits, masterclasses and tastings on its home island of Martinique. The week culminates in the launch of a limited edition, ultra-premium 250th anniversary carafe, blending six Saint James vintages, including 1885, and packaged in a glass flagon with an embossed metal neck.

Other events during the year include an anniversary party in Paris, multi-media advertising campaigns and point-of-sale promotions.

Saint James claims to be one of the world’s oldest rum brands, dating back to when the Martinique sugar plantations first produced rum in 1765.

This week, Bacardi acquired Banks, a "super-premium" rum that sells just 6,000 cases a year.