Market research
La Martiniquaise-Bardinet's Label 5 18-Year-Old Extra Rare
Category - Spirits, whisky, Scotch, 40% abv
Available - From January
Location - World-wide, with three key countries: US, Russia and China
Price - SRP of US$55 per bottle
Distribution - US, Prestige Wine Group and Crosby Lake Spirits Co; Russia, Roust Inc
La Martiniquaise-Bardinet has launched a new “super-premium” blended Scotch whisky that it hopes will attract consumers to the Label 5 portfolio.
Label 5 18-Year-Old Extra Rare was launched last week at the TFWA World Exhibition in France and will be available from the start of next year, La Martiniquaise-Bardinet said. “I have big expectations for this latest addition which I’m sure will translate into further success and that will attract new consumers to the brand,” Label 5 brand director Aurélie Prat said.
La Martiniquaise-Bardinet also previewed a 25-year-old expression of its Glen Moray single malt at TFWA.
Sectors: Product launches, Spirits
