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Product Launch - GLOBAL: La Martiniquaise-Bardinet's Label 5 18-Year-Old Extra Rare

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La Martiniquaise-Bardinet's Label 5 18-Year-Old Extra Rare

Category - Spirits, whisky, Scotch, 40% abv

Available - From January

Location - World-wide, with three key countries: US, Russia and China

Price - SRP of US$55 per bottle

Distribution - US, Prestige Wine Group and Crosby Lake Spirits Co; Russia, Roust Inc

La Martiniquaise-Bardinet has launched a new “super-premium” blended Scotch whisky that it hopes will attract consumers to the Label 5 portfolio.

Label 5 18-Year-Old Extra Rare was launched last week at the TFWA World Exhibition in France and will be available from the start of next year, La Martiniquaise-Bardinet said. “I have big expectations for this latest addition which I’m sure will translate into further success and that will attract new consumers to the brand,” Label 5 brand director Aurélie Prat said.

La Martiniquaise-Bardinet also previewed a 25-year-old expression of its Glen Moray single malt at TFWA.


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