La Martiniquaise buys Quartier Francais Spiritueux

La Martiniquaise buys Quartier Francais Spiritueux

French spirits group La Martiniquaise has acquired Quartier Français Spiritueux (QFS), whose portfolio includes rum brands Charrette, Savanna and Rivière du Mât.

The deal, the value of which has not been disclosed, is subject to regulatory approval.

French co-operative, Tereos, acquired QFS in April 2010, its sole interest being the company’s sugar activities. In September, it put QFS’ spirits business up for sale. The division has annual sales of EUR165m (US$225m).

La Martiniquaise’s president and CEO, Jean-Pierre Cayard, told just-drinks today (9 February) it is likely that his group will have to relinquish some QFS rum brands for the deal to be accepted by competition authorities.

La Martiniquaise is France’s second biggest spirits group behind Pernod Ricard, with an annual turnover of EUR850m. Its brands include Porto Cruz, Label 5 (whisk(e)y), Poliakov (vodka) and Old Nick, Dillon and Saint-James (rums). In October 2008, it acquired the spirits business of French drinks group Boisset.