News

La Fee readies Envy & NV gin, rum, Scotch, vodka range

Most popular

What's coming up in soft drinks in 2020?

What's coming up in dark spirits in 2020?

What will shape consumer trends in 2020?

just-drinks speaks to DISCUS CEO Chris Swonger

What's coming up in spirits in 2019? - Predictions

MORE

La Fée has created a new spirits division that will launch four new products, all under the Envy & NV brand name.

La Fees new NV Spirits unit will release four new spirits offerings under the Envy & NV brand name

La Fee's new NV Spirits unit will release four new spirits offerings under the Envy & NV brand name

The privately-owned company, which owns an absinthe brand of the same name, said today that the unit, NV Spirits, will roll out a Caribbean white rum, a London Dry gin, a blended Scotch whisky and a French Vodka. The four products will sit separately to the firm's current French absinthe offerings, La Fée Absinthe Supérieure, but will be grouped with the lower-abv NV Absinthe Verte.

The portfolio will be available across the European Union, with suggested retail prices in the UK of:

  • GBP15.85 (US$22.90) for the vodka and gin  (both 37.5% abv)
  • GBP16.25 for the rum (40% abv)
  • GBP17.25 for the Scotch (40% abv)

The move to create Envy & NV separate from La Fée will allow the company to apply for crowd-funding for the new unit. Envy & NV plans to release 10% of its equity this year. 

"The new brand has effectively been seeded in the market via NV Absinthe over the last ten years," said owner George Rowley. "The time is right to unlock its value to invest funds in global marketing, to push the brand to the next level.

"We're countering the boutique premium market with affordable products that cost less yet retain quality through time-honoured traditional techniques," Rowley added.

La Fée launched its lower-strength NV Absinthe in 2007 to offer a more mainstream version of its namesake absinthe portfolio.


Related Content

La Fee hits out at

La Fee hits out at "no-holds-barred" Bacardi over Angel's Envy trademark fight...

This week in spirits & wine, featuring Brown-Forman's year-so-far, the prospects for the rum category and just-drinks talks to Diageo's Scotch category director

This week in spirits & wine, featuring Brown-Forman's year-so-far, the prospects for the rum categor...

William Grant & Sons' Hendrick's breaks out of gin with absinthe brand extension - just-drinks comments

William Grant & Sons' Hendrick's breaks out of gin with absinthe brand extension - just-drinks comme...

The industry may be bored of gin, but is the consumer? - Comment

The industry may be bored of gin, but is the consumer? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?