Click through to view La Fées La Fée Absinthe Blanche

Click through to view La Fée's La Fée Absinthe Blanche

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La Fée's Absinthe Blanche  

Category - Absinthe, France, 53% abv

Available - From this month in UK and France, UK travel retail since 3 May

Location - World Duty Free airports in the UK and online at Amazon.co.uk and Drinkshop.com, Gerry's of Soho, off-trade through importers in selected countries (see below)

Price - GBP37.50 (US$60) per 70cl bottle, GBP29.99 in travel retail

Distribution - Cellar Trends in UK, La Maison du Whisky in France

UK-based absinthe producer La Fée has launched La Fée Absinthe Blanche, a softer, clear-view alternative to its 12-year-old core product Absinthe Parisienne.

Blanche is available through online stores and in World Duty Free in Heathrow, Gatwick, Manchester, Stansted, Newcastle, Birmingham and Liverpool airports.

The drink will also be imported into Spain and Portugal by Global Premium Brand at the end of the second quarter. Local importers in Italy, Australia, Thailand and India have made orders for Q3, La Fée told just-drinks.

Blanche is a clear absinthe bottled in silver-blue livery, distilled alongside Parisienne at the Cherry Rocher distillery in Rhône-Alpes, south-east France and bottled in Paris.

La Fée has commissioned serving fountains that, over the coming months, will be placed into key accounts accross the country who carry both Parisienne and Blanche, the company said.