Market research
La Agrícola, Argentina's largest family-owned winery and the leading exporter of Argentine wines to the UK, has changed its trading name to Familia Zuccardi. José Alberto Zuccardi, MD of the new Familia Zuccardi, said: "The word 'family' is central to the way in which we have always run our business. This means that many of the families, such as the Morenos and the Vegas, who joined the company in my father's day, are still with us today caring for the vineyards and we now have a permanent workforce of over 450 people.
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