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INDIA: Kyndal to launch Vladivar in India

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Kyndal, the Glasgow-based Scotch whisky company, is launching its Vladivar vodka brand in India through its partnership with India drinks company Shaw Wallace.

Brian Megson, chief executive of Kyndal, said: "It has been our stated objective to develop commercial alliances in new markets and our partnership deal with Shaw Wallace forms part of that. It is an arrangement that has already delivered many benefits. All Shaw Wallace's Scotch is now sourced from Kyndal and we in turn share our technical expertise with them.

"The launch of Vladivar in India represents a significant opportunity, not just for the brand, but also for Kyndal and Shaw Wallace with vodka sales in India growing 25% year-on-year - five times the rate of growth of other internationally manufactured spirits."

Kyndal and Shaw Wallace have been working together for a year now and the two company's believe the image and positioning of Vladivar is closely aligned to the Indian consumer. The launch of Vladivar in India is anticipated to be the first of many brands from Kyndal's extensive portfolio to be launched in India.

Komal Wazir, executive director of Shaw Wallace said: "Our late chairman, Mr Chhabria's, vision of 'bringing international products to Indian consumers at affordable prices' is coming true with the launch of Vladivar. We will do everything in our power to make this brand successful and will invest significantly in marketing alone to help achieve this.

"In addition, we have an extensive distribution and sales infrastructure to ensure that the brand reaches the consumer and that there is demand for it."

Marketing support for the brand in India will include various media such as outdoor, press, radio, interactive media, on-premise promotions/events and on-pack promotions.


Companies: Vladivar

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