KWV has launched an alternative and slightly controversial Pinotage wine, but has already received an order from Pick 'n Pay, one of the largest supermarket groups in South Africa.

The 2007 Café Culture Pinotage was made by senior winemaker, Bertus Fourie, whose signature on the wine is a strong coffee, mocha aroma and flavour which has raised eyebrows both locally and internationally.

The wine is presently only available on the domestic market at ZAR45 (US$6.23) a bottle, but will be offered internationally later, the company said late last week.