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UK: Krug launches jeroboams

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Champagne Krug is introducing its Krug Grande Cuvee in 50 Krug Jeroboams to the UK market from September to extend its range of half bottles, full bottles and magnums.

Andrew Barraclough, Krug's marketing manager at Paragon Vintners said of the jeroboams, which will retail at £400 (US$578): "Each bottle in the Krug range is fitting for an occasion.

"Krug Grande Cuvee Jeroboams will be highly sought after by all Champagne lovers with only 200 produced worldwide. They extend customer choice and increase visibility of the entire Krug portfolio, offering exceptional sales opportunities for retailers."


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