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FRANCE: Kronenbourg launches aromatic beers

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France's biggest brewer, Kronenbourg, has launched a range of aromatic flavoured beers aimed at the trendiest of consumers.

"Kronenbourg Fizz" is flavoured with gin and lime while "Rhum Spirit", part of the 1664 brand is laced with rum extracts, the company said.

The S&N subsidiary has also set itself the three-year objective of taking its Foster's brand from sixth to second place on the French market for special beers where it currently sells around 60,000 hectolitres annually after its launch a year ago.

It is also targeting the international development of 1664 having invested €28m in promoting the brand in both the UK and the US.

In th UK it is now selling 1.7 million hectolitres annually and looking to exceed the 100,000 hectolitres mark in the US by 2008.


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