Scottish Courage Brands has revealed plans to launch Kronenbourg Blanc in the off-trade this summer. The beer will be packaged in white bottles, with support plans including a sampling programme, retailer specific initiatives and off shelf display support.

Paul Stanger, head of customer marketing at Scottish Courage Brands said: "We believe that Kronenbourg Blanc innovative and distinctive white bottle is a first in the UK beer market. It delivers striking shelf stand out and a highly premium image for the brand."

With an ABV of 5%, Kronenbourg Blanc is scheduled to hit the off-trade in the next couple of months, and will be available in 300ml (GBP1.29) and 500ml (GBP1.99 - GBP2.09) bottles. A four-pack of 300ml bottles (GBP4.99 - GBP5.49) will also be offered.