Product Launch – US: Kraft Foods' MiO
//i2.aroq.com/1/mio.pngKraft Foods MiO
Category – Soft drink, flavour enhancer
Available – From March
Location – US in supermarkets and mass merchandisers
Price – US$3.99 each
MiO will be available in six flavours: Berry Pomegranate, Strawberry Watermelon, Fruit Punch, Mango Peach, Sweet Tea and Peach Tea
Kraft said it will support the launch with “a significant investment”.
Sectors: Product launches, Soft drinks, Water
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