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Product Launch – US: Kraft Foods' MiO

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Product Launch – US: Kraft Foods' MiO

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Kraft Foods MiO

Category – Soft drink, flavour enhancer

Available – From March

Location – US in supermarkets and mass merchandisers

Price – US$3.99 each

MiO will be available in six flavours: Berry Pomegranate, Strawberry Watermelon, Fruit Punch, Mango Peach, Sweet Tea and Peach Tea

Kraft said it will support the launch with “a significant investment”.


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