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Product Launch - US: Kraft Foods' Crystal Light Pure Fitness

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Kraft Foods' Crystal Light Pure Fitness

Category - Water, powdered flavourant

Available - Now

Location - US

Price - Unspecified

Crystal Light Pure Fitness is the first nationally available low-calorie fitness beverage mix with no artificial flavours, colours, preservatives or sweeteners, according to Kraft.

The product, available in three flavours – Lemon Lime, Strawberry Kiwi or Grape - is sweetened with evaporated cane juice and Truvia, an “all-natural” sweetener derived from the stevia plant.

The original Crystal Light powdered mix is available in 28 flavours and comes in single- and multi-serve packets.

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