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Product Launch - SCANDINAVIA/UK: Kiviks Musteri's Briska Wild Strawberry, Woodland Fruits

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Kiviks Musteri's Briska Wild Strawberry, Woodland Fruits

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Category - Cider, 4% abv

Available - From this month

Location - UK and Scandinavia

Price - SRP of GBP2.10 (US$3.50) per 50cl bottle

Distribution - Proof Drinks

Swedish beverage maker Kiviks Musteri has added two new flavours to its Briska cider range.

Wild Strawberry and Woodland Fruits join Pear and Pomegranate in the UK and Scandinavian markets from the middle of this month, the company said this week. UK distributor Proof Drinks said: “Both of the new variants have received exceptionally positive feedback in market testing with consumers, buyers, and publicans so we expect it to perform very well in trade.”

SABMiller last year signed a licensing agreement with Kopparberg Brewery to take the Swedish cider maker's brands into new markets.

Show the press release

Swedish Craft Cider brand Briska to add Wild Strawberry and Woodland Fruits to its 2014 range

Product Details:

Briska, the Swedish Craft Cider brand, will extend their existing variant range  with the addition of  Wild Strawberry and Woodland Fruits in the coming months. The 4% ABV Cider is designed to be served over ice and joins the existing Pomegranate and Pear variants.

Availability

From mid-March in 500ml bottles from regular Briska stockists. Visit www.briska.com for details.

New stockists please contact info@proofdrinks.com

Company Comment

“Both of the new variants have received exceptionally positive feedback in market testing with consumers, buyers, and publicans so we expect it to perform very well in trade.” (Luke Wade, Sales Director, Proof Drinks)

About Briska

Briska is crafted in cooperation with Kiviks Musteri under the expert supervision of Cider Master Bengt Akesson - the 4th generation of the celebrated family which founded and still operates the Kiviks Musteri.  In 1888, Henrik Akesson started growing fruit on the coastal hills outside Kiviks, and in 1935 the Kiviks Musteri commenced cider production.  This family owned and operated brewery still uses the same traditional cider-making methods to guarantee the highest quality cider.

Tasting Notes

Wild Strawberry

Colour: Pale pink

Scent:  Pleasant scent of freshly picked wild strawberries.

Taste: A distinctive taste of wild strawberries with a slight tone of lime. The aftertaste brings a sweetness combined with the freshness from the lime. Medium sweet.

Woodland Fruits

Colour: Deep pink

Scent: Clear scent of black currant and raspberry.

Taste: Blackcurrant and raspberry combined, delivers a fresh fruity taste that conveys a feeling of a warm summer day. Medium sweet.

Pear

Colour: Light yellow

Scent: Fresh aromas of ripe pear with a slight tone of citrus in the background.

Taste: A clear taste of yellow and green pears. Excellent balance between acidity and sweetness. Medium sweet

Pomegranate

Colour: Light pink

Scent: A fresh scent of pomegranate with a slight hint of grapefruit.

Taste: A subtle sweet pomegranate taste with an elegant undertone of red apples. Refreshing, with a slightly dry yet gentle note.

Original source: Company Release


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