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US: Kiss star to push Dr Pepper Cherry in US

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Dr Pepper Snapple Group has launched a flavoured Dr Pepper variant in the US.

The company, which was spun off by Cadbury Schweppes last year, said yesterday (24 March) that Dr Pepper Cherry is now available in both regular and diet formats across the country.

To coincide with the launch, Dr Pepper Snapple Group (DPSG) will run a third advert in its "Trust Me, I'm a Dr" campaign. Following baseball player Julius Erving (Dr J.) and actor Kelsey Grammer (Dr. Fraser Crane), rock star - and member of the group Kiss - Gene Simmons will push Dr Pepper Cherry as Dr. Love.

"When initially describing Dr Pepper Cherry's taste, we felt it had just a kiss of cherry and was so smooth, we knew who our third doctor had to be - Dr. Love," said Dr Pepper's director of marketing, Allison Methvin.

The ad will run on network and cable television in the US from 30 March.

The CSD will be backed by a promotional give-away of over 1m cans during the summer.


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