News

Kirin's Lion names ex-Pabst Brewing head as US craft beer MD

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

Why spirits must rethink its future positioning

just-drinks speaks to Diageo CEO Ivan Menezes

MORE

Kirin-owned Australian brewer Lion has appointed former Pabst Brewing CEO Simon Thorpe to the newly created post of MD of its emerging North American craft beer business.

Simon Thorpe was a CEO at Pabst Brewing Co and Duvel Moortgat USA

Simon Thorpe was a CEO at Pabst Brewing Co and Duvel Moortgat USA

Thorpe, who also oversaw the acquisitions of Boulevard Brewing and Firestone Walker while CEO of Duvel Moortgat USA, will be based in Los Angeles and report to Matt Tapper, MD for Lion's global markets.

"The US craft beer segment is at a very important stage of development," Thorpe said. "Achieving a leading position in this highly fragmented and dynamic market depends on the strength and flexibility of brands, robust and truly effective brewing and distribution networks, transforming innovation capabilities beyond what we have been used to in craft and collaborative partnerships of scale, so that breweries can respond to the next generation of consumers."

Tapper added: "We are working quickly and with determination to create a US company that capitalises on the continued growth of craft, and the changing needs of customers and consumers. Simon's experience and leadership in this field will be invaluable in achieving our goals."

Lion has recently acquired UK craft breweries Fourpure and Magic Rock, and began importing Australian craft beer brand Little Creatures into the US in 2017, with a branded microbrewery and restaurant due to open in San Francisco this summer.

A Little Creatures brewpub will open in London this month.

Innis & Gunn "delighted" with surprise role in Avengers Endgame - just-drinks Exclusive


Expert Analysis

Lager Beer (Beer & Cider) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Lager Beer market in United States of Ameri...

VIEW REPORT

Related Content

Cannabiniers appoints ex-Pernod Ricard exec Victor Jerez as COO; poised for US brewery buys

Cannabiniers appoints ex-Pernod Ricard exec Victor Jerez as COO; poised for US brewery buys...

Kirin set to offload Lion Dairy & Drinks

Kirin set to offload Lion Dairy & Drinks...

Big beer versus craft beer - Is the fight finally over? - Comment

Big beer versus craft beer - Is the fight finally over? - Comment...

Will South America drive the next wave of craft beer growth? - Comment

Will South America drive the next wave of craft beer growth? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?