Japanese drinks group, Kirin Brewery Co., is poised to launch a new super premium whiskey under the brand name Evermore 2002. The launch on the Japanese domestic market is planned for mid-February.

With a price tag of Y10,000 for a 70cl bottle ($74/EUR85), Evermore 2002 is a 20 year old whiskey, distilled in 1980. Among the marketing initiatives planned for the brand is an internet home page which has already been launched.