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Kirin Lion's Hahn Ultra

Kirin Lions Hahn Ultra

Kirin Lion's Hahn Ultra

Category - Beer, low-alcohol, 0.9% abv

Available - From this month

Location - Australia, nation-wide

Price - TBC

Kirin's Australia unit, Lion, has launched a 0.9% abv beer under its Hahn brand as the company ups it focus on the low- and no-alcohol segment.

Hahn Ultra will be available in the Australian off- and on-trade, Lion said this week. According to the company, a 33cl bottle is equivalent to 0.2 standard drinks.

"We believe Hahn Ultra is going to bring new interest to the low-alcohol category," Lion said. "We are offering more choice to people who are looking to moderate their alcohol consumption, but still want to connect socially and enjoy a great tasting beer."

Global consumption of no- and low-alcohol beer has increased by 34% in the past five years, Lion said, citing Euromonitor research. The segment accounts for 1.8% of the global beer market, it added.

Last month, Anheuser-Busch InBev launched Beck's Blue Lemon, a lemon variant of its alcohol-free beer Beck's Blue.


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