JAPAN/GERMANY: Kirin Holdings signs brewing deal
Kirin Holdings to have beer brewed in Germany
Japan's Kirin Holdings will have its beer brewed in Germany from this October, but has been forced to adapt its recipe to meet the country's strict brewing rules.
Kirin confirmed this week that Bayerische Staatsbrauerei Weihenstephan, of Freising, will brew Kirin Ichiban beer in Germany.
However, German regulations prevent Kirin from using the usual cornstarch or rice to produce its beer. A Tokyo-based spokesperson for the brewer, Sinya Izumi, told just-drinks that new technology will ensure that German-made Kirin Ichiban mirrors the original.
Kirin hopes to lower logistics costs and improve quality for beer supplies in mainland Europe. Bayerische Staatsbrauerei Weihenstephan will join UK-based Wells & Young's Brewing Co in supplying Kirin's beers in Europe, apart from in Russia, where Kirin has a deal with North Winds Distribution.
One of the first signs of madness, I was always told, is talking to yourself. If that's the case, then Larry Nelson may have finally lost it. Before we cart him off, though, let's listen in on his and...
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