Kirin Holdings has set up Kirin Company

Kirin Holdings has set up Kirin Company

Kirin Holdings has created a beverage division with a view to integrating its drinks businesses.

The Japanese firm said late last week that it has established Kirin Company in its domestic market. The unit will "team up with" Kirin Brewery, Kirin Beverage and Mercian Corporation.

Early next year, the three companies, which are currently under Kirin Holding's management, will become subsidiaries of the new beverage division.

"Severe conditions are expected to continue in both the alcoholic and soft drink markets (in Japan)," said Kirin Holdings. "In order to achieve further growth in the domestic integrated beverage business, and promote a strategy based on brand-centred management in a speedy and efficient manner, we have decided to reorganise our internal group structure and establish Kirin Company."

The group said that it plans to release more specific details behind the integration in the Autumn.

To read the company's official statement, click here.