Kirin Brewery is to up its profile in China. The Japanese company said today (5 January) that it will create a holding company to oversee its Chinese operations.

Kirin said it will set up the Kirin (China) Investment Co. in Shanghai towards the end of this month. The wholly-owned company will be capitalised at JPY3.6bn (US$34.4m).

Kirin is concentrating on three key areas in China - the northeast, the central coastal area, and southern China. The new company will oversee Kirin's operations in China, including business planning, production and marketing activities.

Toward the end of last year, Kirin took a 25% stake in China's Dalian Daxue Brewery Co. for about JPY3.87bn. The holding company will take over this stake in the brewery, which operates in Liaoning Province in the northeast.

The new holding company will also hold a 60% stake in Zhuhai Kirin President Brewery Co., in Guangdong Province in southern China.

Together with the four plants operated by the Philippines' San Miguel Corp., in which Kirin holds a 15% stake, Kirin's group capacity has reached about 740,000 kilolitres annually.