Kingsland Drinks' Willow & Stone wines - Product Launch

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Kingsland Drinks' Willow & Stone wines

Kingsland Drinks Willow & Stone wines

Kingsland Drinks' Willow & Stone wines

Category - Wine, still: 11% abv, sparkling: 8.5% abv

Available - From this month

Location - UK, off-premise

Price - RRP GBP3.39-3.99 (US$4.22-4.97)

UK drinks firm Kingsland has developed a range of British wines in white, rosé and sparkling rosé styles. The wines were developed to answer a need for "affordable, fresh tasting wine for spontaneous occasions", the company said. 

"We know from our research that the beginners, or Millennials, are looking for wines that will suit multiple usage occasions; at home, dinner with friends or as a gift," said Jo Taylorson, marketing controller for Kingsland Drinks. "Willow & Stone answers that need. We were also able to create a premium tasting fizz using our carbonation line which responds to the increased thirst for sparkling products."

Kingsland unveiled its carbonation line last year, saying that most consumers "don't actually care" how bubbles are added to sparkling wine. 

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