Independent wine and spirits supplier Kingsland has launched a new packaging design to the UK.

The 1.5 litre 'Balance Box' is designed to be a more environmentally-friendly alternative to bottles and builds on the success of South African wine brand Balance, the company said today (20 October).

The Balance Box is equivalent to two standard bottles of wine, but is packed in a cube-shaped box made from 80% recycled material. It is one third lighter than the equivalent two glass bottles, and uses less energy to produce than glass.

Available in four varieties; Cabernet Sauvignon, Shiraz, Chardonnay and Sauvignon Blanc, the box has an RRP of GBP8.99 (US$14.81).

Kingsland has appointed Rumpus Communications to develop a press and sampling campaign for the launch.