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Kineta Drinks' RTD matcha drinks range - Product Launch

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Kineta Drinks' RTD matcha drinks range

Kineta Drinks RTD matcha drinks range

Kineta Drinks' RTD matcha drinks range

Category - Functional drinks

Available - From this month

Location - UK

Price - RRP GBP2.29 (US$2.92) per 24cl glass bottle

Kineta Drinks has lined up the release of three RTD matcha flavours as it looks to tap in to the trend for functional drinks. The firm said today that Green Apple, Sicilian Lemon and Peruvian Ginger are a blend of organic matcha, Devon spring water and fruit juices.

"More people are turning to matcha because it's being associated with a healthy, natural energy hit," said Kineta co-founder Leane Bramhall. "It is a caffeinated product; however matcha tea releases the caffeine slowly into the blood stream. So, while with coffee you get a high and a low, matcha can provide a sustained boost."

Each 24cl glass bottle contains 1g of matcha and fewer than 99 calories. The range is free from artificial colours, preservatives and additives, the company said.

Kineta Drinks is a JV between Bramhall and Gabriel David from soft drinks producer Luscombe. 

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