News

Ketel One Botanical Vodka Spritz goes overground in US

Most popular

Top US brewers in 2020 - data

Top US craft brewers in 2020 - data

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

How COVID has closed the digital gap - trends

MORE

Diageo has expanded the US presence of the RTD variant of the Botanicals extension of vodka brand Ketel One.

Ketel One Botanical Vodka Spritz is now in more US markets

Ketel One Botanical Vodka Spritz is now in more US markets

Six months after a "limited launch" in the country, Ketel One Botanical Vodka Spritz is now available in 20 states, up from the initial nine. The three-strong line, comprising Peach & Orange Blossom, Cucumber & Mint and Grapefruit & Rose, contains zero carbs has an abv of 3.6%.

The RTD debuted in the US just over two years after Diageo released Botanicals, a flavoured, lower abv version of Ketel One.

"We created this cocktail experience to appeal to the mindful consumer, just as we did with Ketel One Botanical, now with the added convenience of a can," said distiller Carl Nolet.

Diageo runs Ketel One through a joint-venture with brand owner the Nolet family.

Earlier this week, US start-up Green Cures & Botanical Distribution announced details of botanical-infused addition to the portfolio of its Hollywood vodka brand.

How to win in vodka in the US - A history lesson - Click here for a just-drinks comment


Sectors: Spirits

Companies: Diageo

Expert Analysis

United States Spirits - Market Assessment and Forecast to 2023

United States Spirits - Market Assessment and Forecast to 2023

The US spirits sector is led by the vodka category in the both value and volume terms, while tequila & mescal category is forecast to register the fastest growth in the both value and volume terms, du...

VIEW REPORT

Related Content

Diageo eyes RTD boost with US$80m US canning plant

Diageo eyes RTD boost with US$80m US canning plant...

Why pink is the biggest thing in spirits in 2019 - Comment

Why pink is the biggest thing in spirits in 2019 - Comment...

How to win in vodka in the US - A history lesson - comment

How to win in vodka in the US - A history lesson - comment...

Diageo takes subtle approach to lower sugar amid

Diageo takes subtle approach to lower sugar amid "seismic shift" in consumer tastes...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?